Advertising is a marketing tool that lets you communicate with potential customers about your products or services through paid channels. The goal of advertising for a business may be to build brand awareness, improve image, boost engagement, generate leads, or convert potential leads into sales.
Tips for bringing perfection in advertising
What you say and how you say it in words, sounds or pictures can be vital to your advertising success. Aim for your advertising to:
1. be noticed
2. be understood
3. stimulate action (such as an enquiry or visit to your store)
4. achieve an outcome (such as a sale).
Guidelines for creating perfection in advertising are:
a) Provide reasons why the product is superior and unique.
b) Communicate a simple, single message.
c) Find a likable style and personality and stay with it for at least a year or more of advertising.
d) Provide easily visible information in the advertisement for potential customers to buy: location, telephone number, store hours, charge cards accepted, etc.
e) Do your homework. Examine competitive advertising in the media that you are planning to advertise in.
Make sure your ad stands out from competitive advertising.
f) Make sure the ad looks professional.
g) Whatever advertising medium you select, make sure your message is ethical, truthful and have some creativity.
Conclusion
Advertising is important and good advertising is what will help your company succeed.The competition is fierce when it comes to advertising. But with the right approach, you can create compelling and successful ads.
WRITER: PINKY BOTHRA
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