Union Culture Ministry and Google launched ‘ *India Ki Udaan* ’ initiative, which will Capturing the milestones the country has achieved in its 75-year journey since independence. The project which has been launched in collaboration with *Search Giant Google*, the initiative is aimed at celebrating India’s achievements through an online repository of arts and cultural artifacts. The project was officially launched on 5th August, through a glittering ceremony held at the Sunder Nursery in New Delhi. The launch event was graced by *Union Culture* and *Tourism Minister G Kishan Reddy* along with senior officials of the Ministry of Culture and Google.
According to an NDTV report, Google said, "This initiative offers a unique view of India's remarkable moments and lets people discover some of the most memorable moments in India's modern history, its iconic personalities, its proudest scientific and sporting achievements, and how women in India continue to inspire the world. This commemorative collection will be expanded with a unique blend of archives and artistry for people in India and across the globe."
What is the Significance of India Ki Udaan?
As part of the countrywide celebrations to commemorate 75 years of independence, Google announced its collaboration with the Ministry of Culture focused “On reaching informative online content that showcases the contributions of Indians and the evolution of India since 1947 to support the government’s year-long " Azadi Ka Amrit Mahotsav’ programme ”. The initiative, which has been published in both English and Hindi, allows viewers to peruse over 120 images and 21 stories written by ten accomplished authors. Additionally, it will feature exhibits from a number of organisations, including the *Dastkari Haat Samiti*, the *Museum of Art and Photography*, *the Indian Academy of Sciences*, *the Heritage Directorate of the Indian Railways*, *the Ministry of Tourism, and the Indian Academy of Sciences*.
The centrepiece of its celebrations is a new online collection titled “ India Ki Udaan”, available on the Google Arts and Culture website. It pays tributes to India’s rich cultural history and includes iconic moments from the last 75 years.
It also announced that its popular Doodle4Google contest for 2022, themed on “In the next 25 years, my India will…”, is now open for entries to the students of Classes 1-10.
“The winner of this year's *Doodle4Google* will see their artwork on the Google homepage in India on November 14 and win a Rs 5 lakh college scholarship, a Rs 2 lakh technology package for their school or non-profit organisation, a recognition of achievement, Google hardware and fun Google collectibles. Four group winners and 15 finalists will also win exciting prizes,” it said.
It also created a special doodle on “ Har Ghar Tiranga ”, which encouraged, endorsed faith and love towards India.
Google will also help the culture ministry in digital mapping of the boundaries of its over 3,000 centrally protected monuments that will help in better monitoring of the sites and checking encroachment.
It can also help in digitisation of rare archival material which will be of great use for researchers, students, and others.
The Union Minister has urged Google team to be a partner in the government's transformative journey to promote India's tourism destinations as well.
Conclusion:
Through this programme, individuals can learn about some of India's most notable historical moments, iconic figures, and proudest sporting and scientific accomplishments, as well as how Indian women continue to inspire people around the globe. For individuals in India and around the world, this commemorative collection will be enhanced with a special fusion of archives and artwork.
Written by Pinky Bothra
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